New York Times, December 18, 1991

Dear Diary,

Of all the things and ex-New Yorker misses when living in Washington, perhaps one of the greatest is good bread. Which is why I was so delighted to have discovered Breads Unlimited in Bethesda, Md.

While I enjoy their challa (twist of loaf), rye (seeded or plain) and hamantaschen (poppy or prune), I have never been as happy as I was a few days ago when I saw a sign for the daily special announcing Brooklyn Rye Bread. My heart skipped a beat and -- admittedly, with a dash of skepticism -- I asked for a sample.

Gracious as always, the Vietnamese manager handed me a piece of the dark seeded bread, and as I bit into it I knew this was an authentic slice of my childhood. Visions of Flatbush Avenue, Sutters Bakery and Junior High School 246 raced through my head. I grinned and told her that, indeed, this was the real thing.

She was delighted to hear my confirmation. And then a puzzled look swept across her face. "Tell me," she said. "Just where is Brooklyn?"

Janet Wallach

Washington Post, December 23, 1991

WE GOT THE WHO, WHAT, WHEN AND WHERE, BUT NOT THE RYE

Although we did, make no mistake about it: The rye bread at Loeb's is fresh.

In our report last week on the deli wars, we said that serveral new proprietors were peddling pickles and corned beef in downtown Washington not far from Loeb's, which was in existance before some of the new deli owners were born.

At Loeb's, employees reach into plastic bags for the bread when they make sandwiches. Seeing the bags, we mistakenly assumed the bread was store bought. That may be true for the white and whole wheat but the rye is fresh and comes from Breads Unlimited in Bethesda.

It wasn't bad enough that we goofed. The same day our story ran, the New York Times Living Section ran the following letter. "Of all the things and ex-New Yorker misses when living in Washington, perhaps one of the greatest is good bread. Which is why I was so delighted to have discovered Breads Unlimited in Bethesda, Md. While I enjoy their hallah (twist of loaf), rye (seeded or plain) and hamantaschen (poppy or prune), I have never been as happy as I was a few days ago when I saw a sign for the daily special announcing Brooklyn Rye Bread. My heart skipped a beat ."

So did ours when we learned of our error. Mrs. Loeb, we hope you'll forgive us.